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Five reasons corporations are failing at social media

“It’s not rocket surgery.”

rocket

That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.

Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case studies (yes, too many of them mentioned Comcast and Zappos) on how organizations have embraced social media to connect with and built trust and affection among customers. None of the examples required hyper-specialized knowledge or technology for a company to connect with people. Read more

Gone In 60 Seconds

Did you know that every 60 seconds Twitter sees (on average) more than 98,000 tweets? And that over 320 new users register on the network each and every minute? Read more