In the physical world Distribution is King and Marketing is Queen. But online its a different ballgame. Online, Content is King and Marketing is (still) Queen.
When business websites first became popular they were merely glorified brochures that basically told your visitors, who, what, why, when, and where about your organization.
A lot of websites are still like that.
However, the Internet has done something that no other medium has been able to provide in the history of business communication tools.